10 Creative Marketing Tactics for Independent Theaters
Edited by Rachael Garel Independent theaters rarely have the marketing budgets of national chains, but some of the best creative marketing tactics for independent theaters have very…
-
-
The Analog Comeback Is a Theatrical Opportunity
Vinyl, film cameras and physical media are finding new audiences, while demand for screenings like The Odyssey in IMAX 70mm shows that moviegoers will seek out experiences that feel rare and tangible. Here is how theaters can capture the growing interest in analog culture.
-
5 Essential Strategies for Independent Theaters to Boost Admissions
Independent theaters have more opportunities to grow attendance than they may realize. These five practical strategies can help turn audience interest into admissions and repeat visits.
-
How Obsession and The Backrooms Reveal the High Stakes of Professional Film Programming
Professional film programming is vital for theater owners who need to respond to audience demand, adjust screen allocations, and make smarter booking decisions in a crowded summer marketplace.
-
Why Independent Theaters Need a Professional Film Buyer
Independent theaters know their audiences better than anyone. Professional film buying adds the market perspective, distributor relationships, and negotiation discipline needed to make every screen work harder.
-
In a Loneliness Epidemic, Gen Z Is Proving Theaters Offer What Streaming Can’t
Gen Z is returning to movie theaters not in spite of the digital age, but because of it. In an era defined by loneliness, streaming convenience, and isolated entertainment, audiences are increasingly seeking shared experiences that feel tangible, communal, and worth gathering for.
-
Let’s Fix What’s Not Working in Theatrical
An honest look at what is not working in theatrical distribution and how the industry can rethink the way films are sold, supported, and experienced.
